Why Hyundai believes this moment will be a turning point in its history

Neel Madsen Editor, Demolition & Recycling International

22 April 2026

During the recent “Hyundai Experience” days in Belgium, we sat down with newly appointed CEO for Europe, Sanho Shin, to discuss how he views the market, the company’s growth ambitions, upcoming product launches, alternatives to diesel and the market perception of the Hyundai brand.

Sanho Shin has been in the post as CEO of Hyundai Construction Equipment Europe since January, taking over the top job at a time when the company is poised to accelerate its well-publicised ambition to be among the top five OEMS in the region.

The coming months will see the…

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    Neel Madsen
    Neel Madsen Editor Tel: +44 (0) 1892 784088 E-mail: [email protected]
    Peter Collinson VP Sales Tel: +44 (0) 1892 786220 E-mail: [email protected]
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