Wacker Neuson highlights the positives

By Steve Ducker22 February 2021

Wacker Neuson chief sales officer (CSO) Alexander Greschner has said the company is on a “positive footing” at the start of 2021.

Like many of its contemporaries, the Germany-based compact equipment manufacturer was affected by Covid-19 last year – and introduced an internal restructuring programme to improve future performance.

Alexander Greschner, chief sales officer, Wacker Neuson Alexander Greschner

But while admitting that the pandemic is “far from over” Greschner said the global economy looks set for renewed growth in the next 12 months.

“Covid-19 has presented everyone with major challenges,” he said.

“These include changes in working conditions with rigorous protective and hygiene measures, working from home and the daunting task of balancing work with childcare.

“However, the crisis has also shown us that we have the flexibility, creativity and perseverance to ensure business continuity for our customer, and we are pleased that they are busy since most building sites are still up and running.

“Our compact machines and construction equipment continue to enjoy robust demand in the market and our order books are well filled.

“The thing we are most concerned about at this stage is the situation with global supply chains. At the moment we can run our programmes at scale as planned. At the same time, however, we have to remain flexible.”

He highlighted Wacker Neuson’s zero emissions portfolio, which now comprises 15 products since the launch of its battery rammer six years ago. He added that digitisation “is another area where we are continually innovating”.

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Steve Ducker Editor, Demolition & Recycling International Tel: +44(0) 1892 786 210 E-mail: steve.ducker@khl.com
Bridget Leary Sales Manager Tel: +44 (0) 1892 786 220 E-mail: bridget.leary@khl.com
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