Hitachi Construction Machinery to become Landcros

Hitachi says the rebrand will come into effect in April 2027. Image: Hitachi Construction Machinery

According to the OEM, the name Landcros expresses the company’s determination to deliver innovative solutions to customers around the world in the construction and mining industries.

“Landcros represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions,” said Francesco Quaranta, HCM Europe President & CEO.

“It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolise reliability in the construction industry, whilst creating a reimagined customer experience from ground to cloud.”

At Bauma Munich 2025 Hitachi unveiled the Landcros One, a prototype machine that is autonomous, remotely operated, and designed to engage the next generation through intuitive, gamified ergonomics.

“With Landcros, we transition from building machines to designing seamless user experiences, supported by advanced technology, opening new possibilities at construction sites where every operator can achieve exceptional performance,” added Quaranta.

Hitachi is one of the world’s largest consturction OEMs, placing in the top ten in International Construction’s Yellow Table.