New look for Cat

By Joe Malone16 October 2018

Caterpillar has announced its machines are to have a fresh new look, with its original graphic design, known as ‘Power Edge’ being replaced by ‘Cat Modern Hex’.

Cat new logo

The company said its Cat Modern Hex design would combine its traditional trademark and product model names with a bold, three-dimensional red hexagon and grille pattern. The red colour is said to be a throwback to the graphics used on the company’s first-ever crawler tractors in 1925.

The new branding was designed by the Caterpillar Industrial Design Group.

Ed Stembridge, product identity manager, said, “Our goal was to create something with a premium look and feel. When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.”

The company said it would have its whole product line updated to the new branding by 2020.

Delivered directly to your inbox, Demolition & Recycling International Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
World Demolition Summit 2021 - conference update
Latest speakers and presentations as industry returns to an in-person event at Chicago in October
Sales for Caterpillar’s construction segment up 40%
Cat sees strong growth in second quarter of 2021 reflecting ‘continued improvement’ in markets
Hear about 300-metre stack demolition at WDS 2021
World Demolition Summit conference programme to include US Widows Creek fossil plant project
Steve Ducker Editor, Demolition & Recycling International Tel: +44(0) 1892 786 210 E-mail:
Bridget Leary Sales Manager Tel: +44 (0) 1892 786 220 E-mail: