New name, new outlook for training centre

Equipment and attachments manufacturer Bobcat has launched the Bobcat Institute.

Previously called the Training Centre and located at the Doosan Bobcat EMEA Campus in the Czech Republic, the institute has grown and developed the training it provides to the regional Bobcat dealer network in the past 10 years.

Surrounded by the Bobcat factory and the Innovation Centre, it consists of a large main building with four training rooms, each capable of holding up to 30 people. In addition to the classrooms, the facility also includes offices, four workshops for service training and a total of 15,000 sq m (161,000 sq ft, or two football pitches) of outdoor area which is devoted to hands-on try outs of Bobcat machines and for hosting demonstrations.

“The Bobcat Institute enhances dealer performance with the right training, support and tools for enhanced customer experience,” said training director Jürgen Gremez.

“To achieve this, the Institute has developed a three-step approach building on our strong training foundations to also focus on the competition’s equipment with proactive sales materials, complemented by supporting dealers further with equipment demonstrations and other positive action.”