Terex Finlay announces company rebrand
By Steve Ducker06 June 2022
Northern Ireland-based Terex Finlay has announced a rebrand of the business that it says will “update and refresh its image based on its traditional core values and future strategies.”
The manufacturer of tracked mobile crushers, screeners and conveying equipment” is to rebrand globally as Finlay, including a new logo, slogan – “Strong Heritage, Strong Future” – and marketing house style.
Global business line director, Matt Dickson, explained that the rebrand is part of an on-going drive for improvement, growth and innovation across the business.
“Our founder, John Finlay pioneered the concept of mobile screening equipment and his name has been iconic in the industry with a reputation built upon reliability and performance for over 65 years,” said Matt.
“In the past decade we have implemented an aggressive growth strategy focused on the delivery of the most comprehensive range of tracked equipment on the market today along with the infrastructure to support the machines globally.
“We already offer an extensive array of machines powered by hybrid technology and in the coming years we will further develop hybrid and electric powered equipment through our product road map based on the ‘voice of customer’ feedback that we have received.
“Aftersales service support and the deployment of digitalisation solutions to support this is key to ensure we remain at the top of our industry.”