Komatsu teams up with F1’s Williams Racing

Andy Brown Head of Content, Construction and Engagement

12 February 2024

Komatsu, one of the world’s biggest construction equipment manufacturers, has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship season.

According to the companies, one of the driving forces behind the partnership was the alignment of vision that the two brands share. The characteristics embedded in Komatsu’s DNA and values, such as cutting-edge technology, outstanding quality and unwavering reliability, are all demonstrated by Williams Racing at the highest level…

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