Keestrack appoints managing director for China

13 July 2023

Richard Li, has been assigned as new managing director of Keestrack Construction Equipment Co, based in Chuzhou, China.

Richard Li, managing director of Keestrack China Richard Li, managing director of Keestrack China. (PHOTO: Keestrack

Richard has been a member of the management committee of the Chinese Association of Equipment Manufacturers since 2006 and has been in the Top 100 influencers in the Chinese Construction Equipment Industry from 2006 onwards.

He graduated from university in 1989 and has since worked in both construction equipment dealers and manufacturers, with a track record including companies such as WesTrac, Doosan Infracore, NFLG, Bauer and Ingersoll-Rand.

“With over 33 years of experience within the construction equipment industry and having lots of management experience, Richard Li is an asset for Keestrack”, said Frederik Hoogendoorn, the company’s vice president of sales & marketing.

Kees Hoogendoorn, founder of president of Keestrack added: “In his new role Richard has to optimise the Chinese production facility, the sales- and aftersales service offices, and growth of the Asian, Southeast Asian, Australian and New Zealand market.

“With his management experience in dealer development and his strong motivational leadership, we have full confidence he will succeed in this mission”, says Kees Hoogendoorn, founder and President of Keestrack.

As well as producing mobile crushing and screening equipment for the Chinese and wider Asian market, Chuzhou runs research and development projects to expand Keestrack’s product range into other sectors within the construction industry.

The house built with recycled construction and demolition waste Crushing and screening company’s key role in project

Delivered directly to your inbox, Demolition & Recycling International Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Construction equipment bodies respond to UK’s net zero shift
Association bosses say ‘softer package’ sends wrong message to the industry
Four weeks until World Demolition Summit
Industry’s leading event to take place 17-18 October in Canada
New service to ‘extend the life’ of buildings
New service from Keltbray to help sector extend the life or re-use of existing buildings and structures
Leila Steed Editor, Demolition & Recycling International Tel: +44(0) 1892 786 261 E-mail:
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: