Doosan to unveil new global brand at ConExpo

The Doosan DL580-7 wheeled loader. Photo: Doosan

The company said its new name and logo will integrate new brand values and its commitment to creating the smart construction solutions of tomorrow.

Visitors to the exhibit at ConExpo, which takes place from 14 to 18 March, will be able to see the new brand in action.

“Fans of our current offerings will be delighted that the equipment will remain unchanged,” said Alice Banach, senior marketing manager, Doosan Infracore North America.

The Doosan exhibit in the outdoor Festival Grounds area will showcase examples from the company’s range of construction equipment, such as the exclusive Transparent Bucket for Doosan wheeled loaders and a battery-powered engine.  

Technologies such as Concept-X demonstrations, safety features and electrification will be featured. The Doosan exhibit will showcase autonomous equipment, the new Smart X-Care fleet management service and the topography-scanning drone Concept-X XiteCloud.