Association rebrands after three decades as ISRI

After more than 35 years as the Institute of Scrap Recycling Industries, ISRI has officially rebranded and is now called Recycled Materials Association (ReMA).

Recycled Materials Association logo

The association, which was formed in 1987 when the Institute of Scrap Iron and Steel merged with the National Association of Recycling Industries, today boasts over 1,700 members, 800 of which have been members for more than 20 years.

The new ReMA name and logo were unveiled during the closing general session of the ISRI2024 Convention and Exhibition in Las Vegas, an event that saw record attendance from the United States and more than 70 countries for the organization’s major annual meeting.

Robin Wiener, President of the Recycled Materials Association, said: “From everyday items to our essential infrastructure, recycled materials power the manufacturing supply chain that makes our economy stronger, our planet more sustainable, and our lives better.

“Our new name, the Recycled Materials Association, clearly and accurately describes who we are as an organization and who we represent. I am excited to unveil our dynamic new name and logo to stakeholders around the world.”

The organization’s new identity includes a new tagline – Sustainable. Resilient. Essential. – which the organisation says emphasizes the industry’s core benefits to society and attributes.

ReMA’s Incoming Chair, Colin Kelly, remarked: “With the introduction of this new brand identity, we embark on an exciting future for our organization that reflects our evolution, our values, and our vision.

“This new name represents our dedication to rethinking how we approach recycling, pushing the boundaries of what is possible, and striving for a world where recycling is at the heart of sustainable development.”

The association’s new identity includes a new tagline – Sustainable. Resilient. Essential. – which the organisation says emphasizes the industry’s core benefits to society and attributes.

In the lead up to the new name and logo reveal, the association celebrated its history with several initiatives.

Earlier this month, the organization launched an online timeline featuring historic milestones from the recycled materials industry, as well as memorable moments from across the organization’s more than 30 years. Visit https://history.isri.org to learn the story and foundation of the Recycled Materials Association.

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