‘Successful’ Bauma as Wacker Neuson meets the future

By Steve Ducker09 November 2022

“After more than two years of pandemic, we were particularly looking forward to Bauma – for us the trade fair home game,” says Alexander Greschner, chief sales officer of the Munich-headquartered Wacker Neuson Group, reflecting on its recent appearance at the Bauma trade show in the German city.

Wacker Neuson Group_CSO_Alexander Greschne Alexander Greschner. (Photo: Wacker Neuson)

“Already on the opening day we were really overwhelmed: Visitors streamed to our stand, we had many very good conversations and saw sales success from day one at 2019 levels and above.”

What the company describes as a “successful” Bauma was based on three elements, all under the “Meet the Future” banner.

Visitors to the “Meet Green” section were able to find out about the zero emission offering, which was expanded at Bauma to include a number of machines and services – such as special zero emission financing offers but also solutions in the field of charging infrastructure.

“With our zero emission portfolio, an entire inner-city construction site can now be operated with no local emissions,” explains Alexander Greschner. “The next step for us is to provide the entire ecosystem for our customers: from charging infrastructure to services, financing offers and different usage models, to a life cycle approach of the battery.”

In the “Meet Innovation” area, Wacker Neuson and Kramer were demonstrating products including the Wacker Neuson EW100 compact wheeled excavator, a 10 t excavator said to perform tasks that would otherwise require a 14 t model.

Visitors also learned how digital solutions bring greater efficiency and transparency to the construction site under the heading “Meet Connectivity”.

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